Pay-Per-Click Advertising

Pay Per Click Advertising

There is tons of talk all over the Internet about Pay-Per-Click Advertising.
Some swear by it and others say it is waste of your time. While Pay-Per-Click Advertising can be hard to grasp at first, it can be very beneficial to your business if you learn how to use it correctly.
The concept of Pay-Per-Click Advertising is that you come up with “keywords” that you feel will bring visitors to your site. Once you have your keywords, then you will have to
bid on them to get a position with that Pay-Per-Click Provider. Depending on the amount of your bid, will determine where you “rank” with that particular keyword. When a person searching on the Internet enters one of your keywords and finds your site on a page linked to this keyword, then they have the option to click on your site. Once they click on your site, you are charged for one click at the amount you have as your bid for that particular keyword.
Sounds simple enough – right?! - Not so fast! There are many factors that come into play when you are setting up your campaign with any number of pay-per-click providers. There are some major factors to take into account and spend some time researching before just throwing in some keywords and walking away. These factors are critical to the success of your campaign:.....

To read the complete article, Click Here.....